Personal Branding

For my personal branding, I decided to go with a rain theme in order to make my name more memorable and represent my home here in the Pacific Northwest. Additionally, I've selected colors that I feel reflect my personality. I adore both soft, colorful designs and the structured, grid-layout designs of the Swiss Typographic Movement. In order to reflect the style of Swiss Typography, I utilized a grid system, prioritized white space, selected a clean typeface, and experimented with scale.